Tesla Roadster: The Car of the Future?
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Case Details:
Case Code : OPER076
Case Length : 18 Pages
Period : 2003-2009
Organization : Tesla Motors Inc.
Pub Date : 2009
Teaching Note :Not Available
Countries : USA
Industry : Automobile
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Introduction Contd...
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Elon Musk (Musk), Tesla CEO and Chairman, said, "The Roadster
has been a great success, but no one at this company remains satisfied with the
status quo. The Roadster Sport embodies Tesla's spirit of continuous
improvement."4
Tesla was started by Martin Eberhard (Eberhard) in 2003, to manufacture and
market electric cars that would be powered by Lithium-ion (Li-ion) batteries.
The funding for this venture was initially provided by Musk, one of the founders
of PayPal5. Later, a number of wealthy individuals and private equity firms
provided additional funding to the company.
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The Roadster was based on Lotus Cars' (Lotus)6 sports car the
'Lotus Elise'. However, Tesla engineers modified the design of the Elise with a view to improving its looks and making it more suitable for the electric-drivetrain.
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The company licensed some of the technology used in
the Roadster, but its engineers designed the electric motor, battery
pack, and other crucial components.
Tesla sourced most of the auto parts from suppliers around the world.
The car was assembled by Lotus in the UK and shipped to the US.7
The Roadster was unveiled in June 2006. It could go from 0-60 miles in
four seconds, and had a maximum speed of 125 mph and a range of 220
miles. It was well received by the general public, with the company
receiving several orders. Tesla planned to begin delivery of the cars by
2007... |
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